11. KPIs

Header

KPIs

ND036 C1 L3 15 Key Performance Indicators

Recap

KPIs, or Key Performance Indicators, are a type of metric that measure the performance of your product against your strategy. They capture the big picture and help you to understand how well your product is working (or isn’t working) and are aligned with business objectives. Additionally, they help to measure how changes you make to your product move the needle (or don’t)

There are different types of KPIs ranging from Business to Product to Quality to Development.

KPI v metric

True or false: A metric is always a KPI
SOLUTION: False

Understand KPIs

True or False: You want to have as many KPIs as possible
SOLUTION: False

QUIZ QUESTION::

Match the KPI to the type of KPI it is

ANSWER CHOICES:



Type of KPI

KPI

Business

Product

Quality

Development
SOLUTION:

Type of KPI

KPI

Quality

Business

Product

Development

Summary

Tips for picking KPIs:

  • Don’t measure everything
  • Align user, product, and business goals
  • Make sure KPIs are measurable
  • Use percentages and time periods when setting goals

Further Research

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